Ok- it’s time to make your webinars and PowerPoint presentations
more riveting by borrowing from a journalism writing technique. Anyone
who’s met me knows I’m a Lede Line freak. (this spelling preferred to
Lead- which in this case rhymes with seed). Lede Lines work with
children.. smart dogs.. seemingly intractable store managers.. and with any
person who’s sat through more than one presentation of any sort.
Here’s a Media Point with a Lede Line: “Putin is dropping bombs on
Syria”. (Listeners are thinking Yikes! This guy’s a maverick! )
The White House was not advised of his intentions. But it’s speculated
that Syrian President Assad knew about his plan. There is
documentation of destruction within residential areas”. (Now listeners
may be thinking ‘hmm.. so interesting.. so sad.. ‘).
You can
engender similar reactions from your audience if you keep your information
simple.. ‘chunk-like’.. and begin with a Lede Line to assure our
attention.
Want to learn more about Putin and his
relationship with Syria? We can add more Media Points- keeping them to
3-5 sentences each.
Want to explain your newest product details..
your discrete approach or solution.. your fascinating information.. or
your theory about anything? Same thing holds true! You can talk
for 20-40 minutes. Just assure you are continuously re-jiggering our
attention with Lede Lines.. and dividing all that you want to share into
intellectually tasty Media Points.